Dana to speak at SBSA Conference
Greenwood School Selects DNI Consulting
Surveys - It's That Time Again
As the "heat" of first round admissions is about to settle in many places around the country, this is a key time to prepare to send surveys to families who accept your offer of enrollment, those who decline your offer, and, depending on how deep you want to go, those who dropped out at various other "funnel" points.
William Penn Charter School Selects DNI Consulting
Data and It's Use - When is it time to bring in the experts?
Dana is honored and thrilled to be featured in this article written by client Elizabeth Calderon of Mulgrave School and published by The Enrollment Management Association.
Junipero Serra High School Selects DNI Consulting
Marin Country Day School Selects DNI Consulting
New Parent Wins
The Ethel Walker School Selects DNI Consulting
Hyla Middle School Selects DNI Consulting
Dana to speak at Independent Schools Association of British Columbia Conference
Chinese American International School Selects DNI Consulting
Implementing Innovation in the Admission Office
Dana to Speak at AISAP Annual Institute
Micro-Schools: A Case Study
Lakeside School in Seattle, WA has done an incredible job envisioning, researching, and planning the launch of a micro school in 2018. In this fabulous article, they lay out the various pieces to their planning. It is well worth the read.
Dana to Speak at National Coalition of Girls School Conference
Sea Crest School Selects DNI Consulting
Surveying Newly Enrolled Families
Aaaah. The group that you picked, and that picked you! A treasure trove of information awaits when you survey families that are newly enrolled at your school.
- They have (probably) just gone through the admission process at more than just your school, so have front-of-mind the ways you knocked it out of the park and ways other schools managed their process more effectively.
- You picked them, and they picked you, fitting them into the ideal customer persona that you are trying to get more of. What matters to them is, in theory, a "perfect fit" for what you should be focused on.
- They are excited about your school and have a lot of skin in the game in this moment, so they are likely to be more responsive and forthcoming than in subsequent years as “current” parents.
A survey of newly enrolled parents can be simple, asking a couple of key questions such as “why, ultimately, did you choose our school?”, or, you can use a very detailed survey in order to dive in more deeply.
Don’t be afraid to ask about ways you can improve your process, as well. Again, these are friends and fans, and you want to attract more of people like them! So, their constructive advice is very useful.
Many schools will use online surveys for this group, which can be very effective. To uplevel your efforts, offer an opt-in phone call for follow up. Remember that it is hard to capture emotion and story online, so the phone call route generally garners more complete information.
If I can be of any assistance as you develop your surveys or in the interpretation of them, feel free to reach out at any time. I’d be happy to hop on the phone to help!
Mulgrave School in Vancouver, BC Selects DNI Consulting
We are very excited to begin work with Mulgrave School in Vancouver, BC on enrollment feasibility and planning work. Our work will take place over the summer.
Mulgrave is a co-ed, prek-12 school located in West Vancouver. It offers the IB curriculum to nearly 950 students. The school is enjoying robust enrollment and is doing a deeper dive into qualitative and quantitative data sets to support their strategic enrollment management efforts.