You have been trying and trying to crack the code on your messaging strategy. WHO am I talking to, and WHAT do they care about?
And then the AH-HA moment comes. Your eyes light up. Psychographic data is a key missing piece.
It seems that most every enrollment officer I know has already attended or will be attending professional conferences this spring, summer, and fall. For some people (yes, even admission professionals!), conferences are exhausting and anxiety producing. The constant chatting, the full schedule, and the lack of time alone can be really draining, leaving some people feeling worn out and unavailable for meaningful learning or connection, and wondering if their investment was worth it.
Of the topics I am asked to speak about, how to use data is easily the most popular. There is a dizzying amount of research that could be done and enrollment managers are often overwhelmed by the very idea of focusing energy on research. Each school is different, naturally. But there is no denying that understanding demographic trend projections is among the most useful.
At DNI Consulting, we’ve had an incredible summer/fall/winter and are gearing up for a busy spring and summer. We’ve welcomed many new client schools (and created a page on our website to show them off!), forged partnerships with amazing organizations, hired two data specialists, and expanded our market and survey research services.
DNI Consulting is thrilled to welcome three new schools into our client family: Marin Montessori School, La Scuola International School, and St. James Episcopal School. Work with all of them has commenced this summer. We are enjoying learning about these unique and wonderful programs.
As the "heat" of first round admissions is about to settle in many places around the country, this is a key time to prepare to send surveys to families who accept your offer of enrollment, those who decline your offer, and, depending on how deep you want to go, those who dropped out at various other "funnel" points.