You have been trying and trying to crack the code on your messaging strategy. WHO am I talking to, and WHAT do they care about?
And then the AH-HA moment comes. Your eyes light up. Psychographic data is a key missing piece.
Of the topics I am asked to speak about, how to use data is easily the most popular. There is a dizzying amount of research that could be done and enrollment managers are often overwhelmed by the very idea of focusing energy on research. Each school is different, naturally. But there is no denying that understanding demographic trend projections is among the most useful.
At DNI Consulting, we’ve had an incredible summer/fall/winter and are gearing up for a busy spring and summer. We’ve welcomed many new client schools (and created a page on our website to show them off!), forged partnerships with amazing organizations, hired two data specialists, and expanded our market and survey research services.
Tuition driven schools spend a great deal of time, and rightfully so, in the world of recruitment. This is how families end up in the proverbial (if outdated) "top of the funnel", which can feel like the holy grail for strong enrollment management. It is certainly true that bullet-proof recruitment practices are vitally important to enrollment. Having a steady stream of inquiries allows you to nurture leads through the funnel and into your matriculated student base.