With the new school year around the corner, the clock is ticking, but there’s still time to make a meaningful impression on prospective families who are already searching. Campus might be a little quieter, but this isn’t the moment to hit pause. For proactive schools, end-of-summer is a golden window to spark interest, plant seeds, and pull back the curtain on what makes your community special.

If we have worked together, or you have heard me speak, you probably have heard me say that direct mail is NOT dead, and that purchased mailing lists can be an extremely effective way to communicate with prospective families, especially millennial families.

Several reputable organizations have done significant research into direct mail effectiveness, and have published studies supporting its efficacy.

I have become increasingly curious in the last several months about how traditional sales can be applied to enrollment management, so I’ve been participating in various webinars, doing reading, and listening to podcasts to learn more about sales as it applies to industry.

We are thrilled that Greenwood School in Mill Valley, CA has chosen to partner with DNI Consulting on enrollment strategy and planning. We began our work together last month.

Tuition driven schools spend a great deal of time, and rightfully so, in the world of recruitment. This is how families end up in the proverbial (if outdated) "top of the funnel", which can feel like the holy grail for strong enrollment management. It is certainly true that bullet-proof recruitment practices are vitally important to enrollment. Having a steady stream of inquiries allows you to nurture leads through the funnel and into your matriculated student base.