Seth Godin’s new book, “This is Marketing” is full of as much gold as his previous work. (If you are not already subscribing to his daily blog, do so now!)
Within the first 30 pages, Seth tells readers that demographics are not the full picture.
Tuition driven schools spend a great deal of time, and rightfully so, in the world of recruitment. This is how families end up in the proverbial (if outdated) "top of the funnel", which can feel like the holy grail for strong enrollment management. It is certainly true that bullet-proof recruitment practices are vitally important to enrollment. Having a steady stream of inquiries allows you to nurture leads through the funnel and into your matriculated student base.