You have been trying and trying to crack the code on your messaging strategy. WHO am I talking to, and WHAT do they care about?
And then the AH-HA moment comes. Your eyes light up. Psychographic data is a key missing piece.
Tuition driven schools spend a great deal of time, and rightfully so, in the world of recruitment. This is how families end up in the proverbial (if outdated) "top of the funnel", which can feel like the holy grail for strong enrollment management. It is certainly true that bullet-proof recruitment practices are vitally important to enrollment. Having a steady stream of inquiries allows you to nurture leads through the funnel and into your matriculated student base.