Dana is thrilled to be serving as a cohort leader as well as leading a session at the Association of Independent School Admission Professionals (AISAP) Annual Institute later this month in San Juan Capistrano, CA.
Her session is entitled “Using Demographic Projections and Psychographic Segmentation Analysis for Strategic Enrollment Planning”. We will examine how to use data and research to support enrollment planning by doing a deep dive into understanding demographic trend projections and psychographic segmentation analysis. A case study will frame our conversation.
How to actually use the data that admission officers are collecting has become a very hot topic. The amount of effort required to procure great data can feel useless without putting it into action. Dana's previous presentations have resulted in effective, strategic action by attendees. One attendee commented, "Dana's fresh, actionable approach makes this topic approachable and exciting."