Founder and Principal
Dana has twenty years of experience working within and between all levels of administration and faculty, parents, students, board members, and other community stakeholders regarding a range of topics including enrollment management, communication, marketing, and parent and student satisfaction.
In addition to on-the-ground experience working within schools in various admission and marketing roles at four different institutions, Dana is an expert in market research, enrollment feasibility studies and strategic enrollment management projects. Additionally, she has led projects as a consultant in areas including parent satisfaction, admission office efficiencies, staff coaching, curriculum planning, and exit interviewing.
Dana currently serves as the coordinator of the Bay Area Directors of Admission consortium, consisting of approximately 110 schools. Among a variety of tasks to keep the group up and running, she is responsible for professional development planning and other organizational leadership.
Dana holds a BA in Psychology and an MS in Counseling Psychology. She lives in Northern California with her husband and their elementary school aged daughter.