Dana Nelson-Isaacs (she/her)
Founder and Principal

Dana has twenty years of experience working within and between all levels of administration and faculty, parents, students, board members, and other community stakeholders regarding a range of topics including enrollment management, communication, marketing, and parent and student satisfaction.

In addition to on-the-ground experience working within schools in various admission and marketing roles at four different institutions, Dana is an expert in market research, enrollment feasibility studies, and strategic enrollment management projects. Additionally, she has led projects as a consultant in areas including parent satisfaction, admission office efficiencies, staff coaching, curriculum planning, and exit interviewing.

As a facilitator and coach, Dana leads her signature mastermind program, "The Assembly," for a select group of school leaders each year and provides executive coaching services one-on-one.

Dana recently completed nearly ten years as the inaugural coordinator of the Bay Area Directors of Admission consortium, consisting of approximately 110 schools. Among a variety of tasks to keep the group up and running, she was responsible for professional development planning and other organizational leadership. Additionally, she sits on the advisory board of the MarCom Society and serves as a judge for the annual marketing Brilliance Awards.

Dana holds a BA in Psychology and an MS in Counseling Psychology. She lives in Northern California with her husband, an author, speaker, and physics teacher, and their high school-aged daughter, who literally and figuratively dances through life.