Tuition driven schools spend a great deal of time, and rightfully so, in the world of recruitment. This is how families end up in the proverbial (if outdated) "top of the funnel", which can feel like the holy grail for strong enrollment management. It is certainly true that bullet-proof recruitment practices are vitally important to enrollment. Having a steady stream of inquiries allows you to nurture leads through the funnel and into your matriculated student base.
It was wonderful to be with the enrollment managers of the Houston Area Independent Schools today. After an overview presentation from Ian Symmonds, I led sessions regarding putting the theory of Strategic Enrollment Management into practice. Slides from my presentation can be found here: Advancing the SEM Program HAIS 2016.
Thank you to HAIS for inviting me to this great event!
I am really looking forward to co-leading a day long workshop with Ian Symmonds on Strategic Enrollment Management for the enrollment managers of the Houston Area Independent Schools. Ian will provide an overview of SEM, and I'll be leading sessions that put the theory into practice. Participants will leave with a deeper understanding of strategic enrollment management as well as actionable steps to advance their own strategic enrollment programs.
